Todos los participantes añaden sus ideas, inspirados en eventos virtuales realizados en todo el mundo por los organizadores locales de cada ciudad. La ciudad con más ideas recibirá el premio a la ciudad más creativa.
BIC company
Consumers of BIC Stationery
Art coloring contes
Introduce a creativity contest to inspire Target Audience and to benifit from it as BIC company.
Cross-countries / cross continents competition. Bring people together through sharing a passion for Football. 'Stronger together' - a big purpose idea (could be not only Football, but also anything, what resonates to the wide target audience e.g. we support the planet etc)
Judges by a previous winners of the contest from all around the world.
Target Audience: Kids & Adults,
Products: BIC Kids, Coloring, Cristal etc.
Prizes: Football tickets (world cup), TV, Play Station, or mass production BIC product (e.g. 4C) designed by contest winners.
a relavant Big idea standing behind the contest (could be different: e.g. Football world cup, Saving the planet etc)
we inspire consumers with the big idea and make them feel recognised for their creativitiy.
As a company
- we are going to support it with PR campaign to reach world wide as many people possible.
- use the ideas for products production (4C design)
