Tous les participants ajoutent leurs idées, inspirées par des événements virtuels organisés dans le monde entier par des organisateurs locaux dans chaque ville. La ville qui aura le plus d'idées recevra le prix de la ville la plus créative.
BIC company
Consumers of BIC Stationery
Art coloring contes
Introduce a creativity contest to inspire Target Audience and to benifit from it as BIC company.
Cross-countries / cross continents competition. Bring people together through sharing a passion for Football. 'Stronger together' - a big purpose idea (could be not only Football, but also anything, what resonates to the wide target audience e.g. we support the planet etc)
Judges by a previous winners of the contest from all around the world.
Target Audience: Kids & Adults,
Products: BIC Kids, Coloring, Cristal etc.
Prizes: Football tickets (world cup), TV, Play Station, or mass production BIC product (e.g. 4C) designed by contest winners.
a relavant Big idea standing behind the contest (could be different: e.g. Football world cup, Saving the planet etc)
we inspire consumers with the big idea and make them feel recognised for their creativitiy.
As a company
- we are going to support it with PR campaign to reach world wide as many people possible.
- use the ideas for products production (4C design)
