Todos los participantes añaden sus ideas, inspirados en eventos virtuales realizados en todo el mundo por los organizadores locales de cada ciudad. La ciudad con más ideas recibirá el premio a la ciudad más creativa.
Children from a wide range of different backgrounds/ages/cultures.
It's a visual representation of today's youth generations leveraging an iconic brand asset.
Kids from different regions/backgrounds/cultures use BIC products to create unique creative designs on a BIC-boy blank sculpture. Similar to the concept of the Berlin-Bears dotted around Berlin.
(Submitted by Group 14 , BIC Brainstorm EU EN)
The idea promotes creative expression, whilst also promoting different cultural diversity through enabling kids to express themelves using different art forms, representing the ideas & values close to them.
The idea also ensures there are tangible outputs as a result of the initiative - we believe this is vital to any intiative as it allows the initiative to have a lasting, permenant impact (e.g. each finished sculpture can be placed in/around regional BIC offices or important sites to the creators and/or BIC brand).
