All participants add their ideas, inspired by virtual events held around the world by local organizers in each city. The city with the most ideas will receive the award for the most creative city.
BIC company
Consumers of BIC Stationery
Art coloring contes
Introduce a creativity contest to inspire Target Audience and to benifit from it as BIC company.
Cross-countries / cross continents competition. Bring people together through sharing a passion for Football. 'Stronger together' - a big purpose idea (could be not only Football, but also anything, what resonates to the wide target audience e.g. we support the planet etc)
Judges by a previous winners of the contest from all around the world.
Target Audience: Kids & Adults,
Products: BIC Kids, Coloring, Cristal etc.
Prizes: Football tickets (world cup), TV, Play Station, or mass production BIC product (e.g. 4C) designed by contest winners.
a relavant Big idea standing behind the contest (could be different: e.g. Football world cup, Saving the planet etc)
we inspire consumers with the big idea and make them feel recognised for their creativitiy.
As a company
- we are going to support it with PR campaign to reach world wide as many people possible.
- use the ideas for products production (4C design)
