All participants add their ideas, inspired by virtual events held around the world by local organizers in each city. The city with the most ideas will receive the award for the most creative city.
Children from a wide range of different backgrounds/ages/cultures.
It's a visual representation of today's youth generations leveraging an iconic brand asset.
Kids from different regions/backgrounds/cultures use BIC products to create unique creative designs on a BIC-boy blank sculpture. Similar to the concept of the Berlin-Bears dotted around Berlin.
(Submitted by Group 14 , BIC Brainstorm EU EN)
The idea promotes creative expression, whilst also promoting different cultural diversity through enabling kids to express themelves using different art forms, representing the ideas & values close to them.
The idea also ensures there are tangible outputs as a result of the initiative - we believe this is vital to any intiative as it allows the initiative to have a lasting, permenant impact (e.g. each finished sculpture can be placed in/around regional BIC offices or important sites to the creators and/or BIC brand).
