Todos los participantes añaden sus ideas, inspirados en eventos virtuales realizados en todo el mundo por los organizadores locales de cada ciudad. La ciudad con más ideas recibirá el premio a la ciudad más creativa.
BIC (potentially) to be more appealing in the market
Students, to learn more about sustainability initatives (not just within BIC)
Parents, more activities for their children to take part in to learn about sustainability
The idea is to create sustainable packaging for BIC products (well-underway today), but in addition to add activities (similar to the backs of cereal boxes) where consumers can complete activities (crossword, true/false, oragami with the whole packaging, etc). In addition there would be a barcode/QR code where the consumer can scan and it takes them to a BIC landing page to learn more about environment and sustainability as we whole.
Teach consumers (primarily children) around sustainability and the effects of unsafe materials to the environment. But also create a multiuse for BIC packaging to be more creative and enjoyable.
