Reto de la semana
Bullying is a challenge faced by many people with atopic dermatitis (AD). It is estimated that as many as 1 in 10 people worldwide have AD, making it one of the most common long-term conditions ,,.
However, for the AD community, this comes from a lack of understanding of their disease — which more often than not, is unfortunately the first thing other people see, and is something they live with every day.
While it may be easier to see the physical symptoms of AD and their overwhelming impact on daily life, what might be less easy to see is the stigma and feeling of doubt people with this disease often face.
Quién puede participar?
Submissions are welcome from non-profit organizations, including patient and professional organizations, as well as advocacy groups.
We ask that individuals or group of individuals submit their proposal in partnership with a non-profit organization of any kind, so if you have an idea, make sure to reach out to a local group so that you can co-create together from the beginning.
Up to five grant recipients may have the opportunity to receive:
Grant Funding: Up to $10,000 in grant funding to support the development and implementation of proposed solutions. Grant funding provided will vary based on the scale of the proposal submitted.
Global Recognition: An opportunity to present and discuss their ideas with the AD community and experts in healthcare and innovation.
Y ahora qué?
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Have a way to support the Shortlist such as organizations to partner with, a personal story to share, or a skill-set to bring their idea to life? Connect with or join a team on the platform.
Why Focus on Bullying & Stigma
People living with AD both see and feel its symptoms on their skin. Those with moderate-to-severe AD often experience redness, swelling, and lesions often causing constant itching and painful cracked, crusty and oozing skin. All too often, these symptoms are more than skin deep too, having a tremendous impact on the mental and emotional well-being of people with AD, causing feelings of anxiety, depression and loneliness ,.
This year, the ‘Agents of Change’ AD Challenge is focusing on helping to address this bullying experienced by people because of their AD. It calls upon all of you - the AD community, general public and healthcare innovators from around the world to submit your ideas (via proposals) that look to help people with AD live their regular lives without feeling self-conscious or having to deal with the burden of bullying that often comes from the lack of understanding of this disease.
We’re eager to hear your ideas that you believe will help people with AD live healthy and fulfilled lives, free of bullying and stigma.
Let’s change the way people think and feel about their AD by helping others—including the misinformed—understand more about this disease and what it means for those living with it, every day.
About Atopic Dermatitis
Here are more facts about AD and its symptoms:
- AD, the most common form of eczema, is a chronic, inflammatory skin disease driven in part by excessive type 2 inflammation, an overactive response of the immune system ,.
- Moderate-to-severe AD is characterized by unpredictable flare-ups and rashes that can cover much of the body, and include intense, persistent itching, skin lesions and skin dryness, cracking, redness, crusting and oozing .
- Inadequately controlled AD can have a physical, emotional and psychosocial impact, causing sleep disturbance, symptoms of anxiety and depression, and feelings of isolation ,.
- Symptoms can impact all aspects of day-to-day life, including getting a good night’s sleep, enjoying the freedom to exercise and try new hobbies, to play with your kids, meet up with friends, or feeling free to wear whatever you want .
Opportunity Areas are specific calls to action that guide our community. They serve as provocations that are intentionally aligned with our Challenge topic and partner priorities as well guiding solution innovation.
Regardless of the Opportunity Area, the hope is that all ideas will approach the Challenge question through the lens of supporting those who live with AD.
- Increase understanding of atopic dermatitis. As many as 1 in 10 people worldwide have AD, making it one of the most common long-term conditions. ,,. AD commonly affects areas such as your knees, elbows, neck, hands and cheeks . Those living with the disease may also be unable to sleep or perform everyday activities . How might we help people learn about and understand AD’s causes and symptoms?
- Build confidence within the AD community. AD symptoms can appear at any time ,. This uncertainty can make life difficult, though those living with AD may take precautions to minimize triggers and to manage their flare-ups. How might we empower people to feel more confident and in-control while managing their condition?
- Reduce social stigma and feelings of loneliness due to bullying. Research suggests that 30% of all adult AD patients are diagnosed in childhood . Bullying often begins in formative years, which can be hurtful starting at a young age . Such stigma may turn into discrimination as children age. How might we reduce bullying of and improve support to people with atopic dermatitis?
- Other. Want to suggest ideas outside of our framework? Tell us how other ideas might achieve the impact we’re discussing, and how your approach works!