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As lockdown has been enforced in countries around the world and food outlets (such as restaurants and pubs) have been closed, the retailers have seen a surge in demand. In some cases, demand has exceeded supply. However, with the population looking for ways to entertain themselves, many have turned to cooking. Not only does cooking allow you to have tasty rewards, but it can also help improve people's mental health.
Also, staying healthy has become a significant concern for a large proportion of the population. In turn, fitness coaches, such as Joe Wick in the UK, have become prevalent. Still, exercise does not amount to much unless people maintain healthy diets to ensure they have a robust enough immune system to fight of COVID-19.
The challenge becomes maintaining a healthy and exciting diet in a time where a varied array of ingredients are simply not available.
The whole General Public.
Initially starting in regional or national communities, the aim would be to expand to the international level - with regional ingredients for countries around the world.
This will be a website/app called 'The SanoLife' - 'Sano' meaning healthy in Spanish. The concept would be the 'gamification' of healthy diets. There would be 2 levels to this. A social media campaign in which each person challenges 3 others to use the app to eat healthy for 7 days. Each meal/day of a full balanced diet would get points which can then be put into a leaderboard to create competitions.
Essentially, the website will be a meal planner. However, in respect of the coronavirus outbreak and the current weaker international supply chains, this meal planner would utilise ingredients that are more readily available on the region's shelves. For those who are anxious about potential malnutrition from an unbalanced diet, this can be an easy solution.
There would be prep-made weekly plans that ensure a balanced diet.
A list/criteria of the healthy components of a balanced diet would be created. This would include essential vitamins and protein. A table with a list of meals can tick off what 'healthy components' each meal provides. This can allow for the passionate foodie to look at the meal in comparative detail. For most, a 'shopping cart-like' modular system could be used to create customised meal plans. Once finished, the cart can state what 'healthy components' are missing and can offer additions/replacements.
Eventually, a community can develop to create and suggest their own meals onto the site.
Not only does this ensure a simple, accessible meal plan for those who do not have the time/energy to customize their meals, but it also allows for variety for the avid foodie.
- It helps ensure people's good health with a balanced diet that uses ingredients that are accessible during the lockdown.
- Improve people's mental health by encouraging them to cook (which has been proven to reduce tension and relax the body). The gamification, as well as the inherent product of cooking, also helps create a sense of accomplishment.
- The social media aspect - through the 'challenge' - helps people become more connected and start new conversations.
- As the general population becomes healthier, this can help reduce the strain on the healthcare system allowing them to focus more on COVID-19.